Ads on CBC Radio? Mouth of Gold from Friends of Canadian Broadcasting on Vimeo.
Stephen Harper has never liked CBC; he’d like to commercialize or sell it altogether.
Harper chose Hubert Lacroix as CBC's President. It appears that since then, Lacroix has been busy implementing Harper's agenda.
Under President Lacroix, the CBC bought American game and variety shows like Jeopardy!, Wheel of Fortune and The Martha Stewart Show. We believe the CBC paid inflated prices for shows that should have no place on our national broadcaster to outbid private broadcasters. This put a huge dent in CBC’s budget.
CBC’s budget took a second hit when these programs failed to deliver hoped for ad revenue in the economic downturn.
This double whammy is now the excuse for putting ads on CBC Radio. This might be music to Stephen Harper’s ears but it sounds like a disaster to us.
The Friends of Canadian Broadcasting is having a campaign to put a stop to this. To find out more, click here.